Welcome to Episode 7, where we are super excited to interview the inimitable Dara Avenius, founder and CEO of Fascinate Media! A consummate original, Dara will help us continue to debunk the rule, "you can't start at CEO."
After working in high end showrooms and freelance event planning, Dara made the full time leap to PR through an unusual path. Building on her degree in Creative Writing and an internship with a top level PR firm, she was able produce rapid results in the face of a would be crisis in March 2010, when a young woman went missing. Utilizing social media, she created what quickly became a viral twitter campaign and caught the attention of mainstream press, including The New York Daily News, New York Post and CNN, all within a single weekend.
Shortly after, she was recruited to join an avant garde event planning/public relations firm, creating public relations campaigns for the monthly events, which regularly garnered 300+ attendees, included nationally recognized brands as sponsors, and were covered by such publications as Time Out NY, Village Voice, Paper Mag and more.
In 2011, she was approached by several interested potential clients to found her own public relations firm, Fascinate Media. The agency took off quickly, and Dara found herself immediately working with prominent names in the entertainment and fashion business, such as Franchesca Ramsey and Rain Dove, as well individuals from other industries. Each client is unique and no matter a client's size, she will work closely with you to ensure you get the best quality representation.
Dara is committed to social progress, a value that is clearly reflected in her client roster and the various charitable organizations with which she has been affiliated, including: