How many times have you made a goal to improve yourself and failed to follow through? Honestly, it’s probably thousands of times. For all of us! I’m counting all the Big Goals (I’m going to work out 6 days a week for an hour) and the little goals (I’m just going to watch one episode on Netflix before bed). So why is there such a discrepancy between the awesome life plans we’ve designed and actually taking the actions that will get us there?
Basically, our brains are fucking lazy.
Two years ago, I started an Instagram profile for my French Bulldog, Ludwig. Social media has long been central to my work — first at Pinnacle Creative, and now at Rowan Coaching—but this was a personal project. Just something my husband and I do for fun to connect with other frenchie lovers in our neighborhood (and around the world!). Despite paying only a minimal amount of attention to it each day, it has grown to over 20,000 followers.
We work with lots of people who are starting something new — be it a business or a personal project. Last week, I was asked by no less than 15 of these folks how I managed to get so many followers with ZERO budget and a minimal investment of about 30 minutes per day. So I figured it was time to share the wealth!